Lisa Perry Makes Illusions a Reality Welcomes Addison Mayor Pro Tempore Blake W. Clemens at Addison Launch
Renowned DFW style icon, Lisa Perry, is once again bringing Madison Avenue, Rodeo Drive, and the Champs-Elysees to life in the Metroplex

DALLAS, TX, December 07, 2011 /24-7PressRelease/ -- Renowned DFW style icon, Lisa Perry, is once again bringing Madison Avenue, Rodeo Drive, and the Champs-Elysees to life in the Metroplex with her newly launched Illusions by Lisa Perry brand, a virgin hair solutions producer and manufacturer. Perry celebrated her launch today at her Addison, TX headquarters with an open house that focused on her production operations. Perry conducted personal tours for dignitaries and members of the media that highlighted her operations. Perry welcomed and met with Addison Mayor Pro Tempore Blake W. Clemens at the launch.

While personally conducting a tour for Mayor Pro Tempore Clemens, Perry stated, "I chose Addison as the location for the Illusions by Lisa Perry headquarters for several reasons. One is that Addison offers a perfect geographical location for reaching and building clientele. Another extremely important reason is that Addison welcomes small businesses and has an economic development plan and climate that is truly business friendly. It was a perfect match for my business goals."

Perry also described her marketing plan to Mayor Pro Tempore Clemens. "Illusions by Lisa Perry, the brand, is all about visual style and perception," said Perry. "With Illusions, we manufacture a near reality in visual style with our scientifically-guided virgin hair solutions production process. Perception in style is not only an art but a science, and one that Illusions by Lisa Perry has perfected."

Headquartered in Addison, Illusions by Lisa Perry is the largest custom virgin hair solution enterprise in the Southwest. Perry stated, "A key component to our superior product is in our use of only virgin hair in our production process. We carry and use these virgin textures in our production process to create visual style solutions which are undetectable and near reality. Our perfection is achieved by using only virgin hair in our products, applying scientifically-based processes that complement the individuality of the client, and by rejecting the outdated one-size-fits-all offering that compromises visual style and perception."

Perry Spoke to Mayor Pro Tempore Clemens about Illusions by Lisa Perry having Global Implications

Featured locally in The Dallas Morning News, on WFAA, and KTVT; and in the national press in such publications as Essence magazine, Perry has been a pioneer of style. But, Lisa Perry has a vision bigger than the Big D and longer than Madison Avenue.

Speaking to Mayor Pro Tempore Clemens, Perry stated, "Illusions by Lisa Perry is not only about style, but is the foundation of my vision of making my mark on manufacturing in the U. S. From right here in Addison, I am positioning us to become the largest custom hair solutions manufacturer in the United States, and eventually North America." Perry also told Mayor Pro Tempore Clemens that her vision has global socio-economic implications as the U. S. has seen a steady decline in manufacturing. Perry stated, "Small businesses are the catalyst for and the future of bringing manufacturing back to the United States. Illusions by Lisa Perry is the landmark for our expanding manufacturing operation and making Made in the USA a greater reality once again." With Illusions by Lisa Perry, the style icon is taking her vision to a grander scale. And, of course, she's doing it in style.

About Lisa Perry

Renowned for being a DFW style icon, Lisa Perry is equally known for being a successful business owner, marketing executive and charitable patron. As the owner of Illusions by Lisa Perry, the largest virgin hair solution enterprise in the Southwest, and a minority woman entrepreneur, Perry, with both portfolio and blueprints in hand, is on her way to becoming a pioneer of the new reality of a manufacturing resurgence in the U.S.

Press Release Contact Information:

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