Rochester Mills Undergoes Massive Production Expansion
New Production Brewery to Meet Demand for Quality Local Craft Beer in Southeast Michigan

ROCHESTER, MI, January 02, 2012 /24-7PressRelease/ -- Rochester Mills Beer Co. today announced that it has finalized plans to expand its product offering and distribution of brands currently available beyond the brewery, putting months of rumors to rest. Due to customers' continued demand for the brewpub's high quality, handcrafted lagers and ales, Rochester Mills Beer Co. has selected the newly formed Rochester Mills Production Brewery, conveniently located in nearby Auburn Hills, Michigan, to produce its Cornerstone IPA craft beer brand in full pint, 16 oz. sized aluminum cans and on draft for distribution to local bars, restaurants and beer merchants across the state. Additionally, the brewery plans future releases of its Rochester Red Ale and Milkshake Stout beer brands as well as a rotating selection of seasonal beers.

"After thirteen years of serving beers at our brewpub in Rochester we found there is pent up demand among our loyal fans and craft beer lovers in the Southeast Michigan market, across the state and beyond" said Mike Plesz, president and founder of the Rochester Mills Production Brewery. "We chose this initial cross-section of beers based on their popularity at the pub and festivals as well as our ability to consistently deliver a quality, true-to-style product."

Specifically, this project includes a newly renovated 48,000 square foot production facility that houses a State-of-the-Art 50 barrel brewhouse, shiny new fermentation tanks, high-speed canning and bottling line and a private tasting room, as well as sales, marketing and management offices. Beer production is expected to begin in the first quarter of 2012 with distribution to immediately follow.

"We have some of the best brewers in the state" continued Plesz. "This expansion is an investment in our future to make sure that they are ready to make as much beer as necessary to meet the demand."

Leading the brewing team is Eric Briggeman, Director of brewing operations, current President of the Michigan Brewers Guild and former brewer at Big Buck Brewery and Rochester Mills Beer co. Also joining the team is William Wamby, Director of Quality Control, an award winning brewer in his own right and former brewer at Redwood Brewing Co.

The expansion will allow the Rochester Mills brand to brew up to an additional 100,000 barrels per year. The multi-stage capacity expansion will take place throughout 2012 as production ramps up and additional equipment is added. Further expansion capacity exists on the site that would allow the production of over 200,000 barrels in the future.

Press Release Contact Information:

David Youngman
Rochester Mills Beer Co.
Marketing Communications Dir
400 Water Street
Rochester, MI
United States 48307
Voice: 248-797-6012
Website: Visit Our Website